A1 × Netflix — Wednesday Season 2 Campaign
Client
A1 × Netflix
Agency
Next-DC Creative Agency
Role
Lead Designer
Services
Campaign Design · Art Direction · Social Media · Performance Marketing · Presentation Design · Campaign Adaptation
Developed as part of my work at Next-DC Creative Agency, I led the visual design of A1's regional campaign for the launch of Wednesday Season 2 in partnership with Netflix. I designed and adapted the campaign across social media, performance marketing, presentation materials and in-store communication, delivering a scalable asset system for multiple formats and three international markets. Alongside the campaign rollout, I developed concepts for interactive social activations, including TikTok quizzes, Instagram AR filters and digital engagement mechanics that extended the partnership beyond traditional advertising.
The Challenge:
The campaign needed to launch simultaneously across multiple countries while remaining consistent with both A1 and Netflix brand guidelines. The challenge was to build a flexible visual system that could accommodate different languages, offers, media formats and local market requirements without losing the campaign's identity.
The Idea:
Create a modular campaign system that could scale seamlessly across social media, digital advertising, presentations and retail environments.
Extend the campaign beyond static communication by introducing interactive social experiences inspired by the Wednesday universe, encouraging audiences to actively engage with the brand.