B2B Motion Identity & Video Design System
Client
Amundi
Agency
Next-DC Creative Agency
Role
Lead Designer & Art Director
Services
Concept Development · Visual Design · Motion Storyboarding · Art Direction
Developed as part of my work at Next-DC Creative Agency, I designed and art directed a modular motion identity for Amundi's B2B video content. Built around the transformation of the brand's square into a dimensional cube, the system translated Amundi's existing visual language into a flexible framework for titles, speaker introductions, quotes, data visualisation and supporting graphics. I developed the core concept, key layouts and motion storyboards before art directing the motion designers through the production of the final animations.
The Challenge:
Amundi required a scalable visual framework for a growing range of B2B video formats. The challenge was to create a motion language that felt dynamic while remaining consistent with the brand's existing identity and suitable for a wide variety of educational and corporate content.
The Idea:
The motion system was built around the transformation of the square into a cube, using geometric intersections, dimensional transitions and macro crops to create a recognisable visual language that could scale across multiple content formats.
Ongoing project...