POC Doverie - Posting Plan
Client
POC Doverie
Agency
Next-DC Creative Agency
Role
Graphic Designer
Services
Social Media Design · Visual Systems · Content Adaptation · AI Image Generation · Carousel Design · Multi-platform Design
As part of my work at Next-DC Creative Agency, I contributed to the ongoing social media communication of POC Doverie, developing visual content for Instagram, Facebook and LinkedIn. Working within an established brand identity, I designed recurring social formats, static posts and carousels across educational, lifestyle, corporate and seasonal topics, helping translate complex pension and financial information into approachable visual communication.
The Challenge:
Pension and financial topics are often perceived as complex, distant or difficult to engage with, particularly by younger audiences. The challenge was to create a flexible social media language that could communicate technical information clearly while still feeling human, contemporary and visually engaging across different audiences and platforms.
The Idea:
The visual approach combined structured brand elements with relatable everyday scenarios, illustration and human-centred imagery. Rather than communicating pensions only through statistics and corporate messaging, the content connected financial planning with familiar moments — work, family, wellbeing, holidays and everyday choices — making long-term financial topics feel more relevant to people's lives.
For selected lifestyle-led posts, AI-generated imagery was used to create diverse, expressive characters across different age groups and life situations. These images were then integrated into Doverie's established visual system to maintain consistency with the wider communication.
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